ANDREA BOONYARUNGSRIT

Hi, I'm Andrea!

I build Trust & Safety, and social experiences for communities at scale for gaming and social platforms.

I'm a product leader at Activision on positive play, social, and trust & safety domains, shipping AI/ML for content moderation and healthier voice and text experiences for the Call of Duty franchise. Previously I led content moderation tools at Twitter and communities & creator growth at BIGO LIVE.

Outside of work, I'm into rock climbing (sport, lead), running, traveling, cooking (mostly healthy meals), live music, and building with AI. I aim to do or try something new weekly.

Raised in Bangkok 🇹🇭 currently in Los Angeles 🇺🇸

AI Projects

Featured Projects

Andrea Boonyarungsrit Portfolio Site

BOLT → CLAUDE CODE × ASTRO
2026

I first shipped a frontend-only version in Bolt in early 2025. In 2026 I rebuilt it in Claude Code inside Cursor as a static Astro site with JSON-driven content and Netlify Forms wired so the same workspace can pull from Andrea OS and my evolving Life OS context. The goal isn’t a one-and-done launch, it’s a site I can keep iterating on with grounded suggestions as my positioning and projects change.

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Music Discovery Map

REPLIT × REACT × SPOTIFY API
2025

Interactive map where proximity means musical similarity. Search an artist, explore related acts on a React + ReactFlow graph, with live data from the Spotify Web API via a small Node/Express backend. I shipped the first version in several hours with Replit Agent 3 (after earlier experiments with Bolt and Claude Code in Cursor). The hardest part was tuning similarity so discovery still felt intuitive.

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Watchlist for Movie Discovery

CLAUDE CODE × CURSOR
2025

Built a working movie discovery app with a watchlist feature in approximately 20 minutes using Claude Code in the Cursor terminal. Leveraged Plan mode to break down the development plan, confirming each step before coding to maintain high quality with tests, clean commits, and clear documentation. Successfully created a live prototype running on localhost.

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Andrea Life OS

CLAUDE CODE × CURSOR
2025

Built a personal life operating system with custom slash commands and sub-agents to automate daily tasks. Features /daily-brief for personalized news, /mentorship-tracker for managing mentees, /brain-dump-analysis for extracting insights from thoughts, and adaptive learning that evolves with my interests and goals.

Work

Featured Projects

Positive Play Strategy & Measurement

ACTIVISION
2025 • Call of Duty: Black Ops 7, Call of Duty: Black Ops 6, Call of Duty: Warzone

Architected Call of Duty Positive Play as a 0→1 franchise strategy, shifting from moderation-only to proactive, player-facing design. Established a measurement framework to identify prosocial voice, text and gameplay signals that correlate with higher re-engagement, and used that to prioritize where to invest first.

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Voice Chat Enhancements

ACTIVISION
2024 • Call of Duty: Modern Warfare III, Call of Duty: Warzone

Led development of voice chat and enforcement improvements while sustaining competitive spirit. Publicly reported results include a combined 67% reduction in repeat offenders after improved voice enforcement in June 2024, 80% of enforced players not re-offending (July 2024), and exposure to disruptive voice chat dropping by 43% since January 2024.

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As seen in

AI-Powered Voice Moderation System

ACTIVISION
2023 • Call of Duty: Modern Warfare II, Call of Duty: Modern Warfare III, Call of Duty: Warzone

Led launch of Call of Duty’s first in-game AI voice chat moderation system, with a public rollout beginning in North America (beta) in Call of Duty: Modern Warfare II and expanding to a global release in Call of Duty: Modern Warfare III and Call of Duty: Warzone. This system proactively identifies and enforces against disruptive speech in real time.

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Community Engagement Features

BIGO LIVE
2022

Led North America GTM strategy of Communities in BIGO LIVE, enabling users to create and manage online communities, and creators to build a following or grow their existing fanbase. Increased feature adoption by 320% and first three-month engagement by 24%.

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Creator Features

BIGO LIVE
2022

Led the North America re-launch of Fans Group in BIGO LIVE, enabling creators to build and engage with their fanbase, and monetize their livestreaming content with subscription tiers. Increased feature adoption by 31% and first three-month engagement by 20%.

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Featured Speaking Engagements

The Importance of Safe Online Communities

Panel Discussion
2025 • Activision HQ - Santa Monica, CA

Panel discussion as part of the Activision-wide Press Pause series. We chat about the importance of communities and representation in gaming, and what we are doing in our respective fields to create more welcoming online spaces.

Tackling Disruptive Behavior: A Success Story

Presentation
2024 • Activision HQ - Santa Monica, CA

Presentation as part of the Activision-wide Call of Duty Summit, discussing how a grassroots disruptive behavior approach evolved into an industry-leading effort for the Call of Duty franchise, and impact to the community.

Inspiring the Next Generation of Leaders

Guest Panel
2024 • Activision HQ - Santa Monica, CA

Guest panel as part of the Activision and Determined to Succeed (DTS) partnership (non-profit empowering underserved LA youth to graduate college), sharing paths to gaming and how product experiences and features are built.

Building Healthy Online Communities

Lightning Talk
2023 • Whistler, BC

Lightning talk as part of the Demonware Summit, discussing how to identify and discourage disruptive behavior, and encourage prosocial behavior, including launched product experiences and impact on the community.

Careers in Gaming

Panel Discussion
2023 • University of Southern California (USC) - Los Angeles, CA

All-women guest panel discussion as part of the Activision and Frost Equity Initiative partnership Hispanic Heritage Month STEM Event. We discuss careers in gaming, how to thrive in gaming in a male-dominated industry.

Publications

With

Prosocial Behavior Detection in Player Game Chat

ACTIVISION

Co-developed a three-stage human–AI pipeline to define, label, and deploy prosocial behavior classifiers where no established ground truth existed, including a human–LLM disagreement loop and a two-tier inference system that reduced inference costs by ~70% while maintaining ~0.90 precision.

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With

Self-Anchored Attention Model for Prosocial Text Chat

ACTIVISION

Co-developed an automated system to detect and classify prosocial behavior in in-game text chat at scale; contributed product direction for a self-anchored attention model improving classification accuracy by ~7.9% in low-data settings.

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With

Impact of AI Voice Moderation on the Call of Duty Player Experience

ACTIVISION

Co-authored a case study on deploying AI-powered voice chat moderation at Call of Duty scale with Modulate, covering system rollout, measurement approach, and lessons learned.

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Product Mentorship

Ready to level up your PM skills in the age of AI?

Top 100 Product Mentor

Top 100 Product Mentor

on ADPList

Still mastering core product skills separates good PMs from great ones. Remote work with distributed teams in the Gen AI era has taught me that outcomes hinge on fundamentals: product sense, strategy and roadmap, thoughtful prioritization that fits your unique context, stakeholder management, and iterative development.

What sets my mentorship apart is my commitment to practical, unfiltered guidance: actionable feedback that helps you grow. I've mentored many PMs through the early career crunch, from building confidence to influencing without authority.

Are you an APM or PM who wants to accelerate through stronger PM craft (including using AI for prototyping and 10x-ing core PM work and productivity)?

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I can help you

Develop skills to ship features from concept to completion with confidence
Create measurable success metrics and demonstrate your impact
Navigate cross-functional collaboration to avoid roadblocks

What you can expect from me

Evaluate your current PM skill gaps and prioritize your top goals
Collaborative 1:1 doc to sustain accountability and track progress
Timely, direct feedback to get you unstuck

Trusted by Professionals From

What Mentees Say

Contact

I'm open to new opportunities, collaborations, and speaking engagements. Email me at andreaboonyarungsrit@gmail(dot)com and let's talk!