I build Trust & Safety, and social experiences for communities at scale for gaming and social platforms.
I'm a product leader at Activision on positive play, social, and trust & safety domains, shipping AI/ML for content moderation and healthier voice and text experiences for the Call of Duty franchise. Previously I led content moderation tools at Twitter and communities & creator growth at BIGO LIVE.
Outside of work, I'm into rock climbing (sport, lead), running, traveling, cooking (mostly healthy meals), live music, and building with AI. I aim to do or try something new weekly.
Raised in Bangkok 🇹🇭 currently in Los Angeles 🇺🇸
I first shipped a frontend-only version in Bolt in early 2025. In 2026 I rebuilt it in Claude Code inside Cursor as a static Astro site with JSON-driven content and Netlify Forms wired so the same workspace can pull from Andrea OS and my evolving Life OS context. The goal isn’t a one-and-done launch, it’s a site I can keep iterating on with grounded suggestions as my positioning and projects change.
View live site
Interactive map where proximity means musical similarity. Search an artist, explore related acts on a React + ReactFlow graph, with live data from the Spotify Web API via a small Node/Express backend. I shipped the first version in several hours with Replit Agent 3 (after earlier experiments with Bolt and Claude Code in Cursor). The hardest part was tuning similarity so discovery still felt intuitive.
View demo
Built a working movie discovery app with a watchlist feature in approximately 20 minutes using Claude Code in the Cursor terminal. Leveraged Plan mode to break down the development plan, confirming each step before coding to maintain high quality with tests, clean commits, and clear documentation. Successfully created a live prototype running on localhost.
View demo
Built a personal life operating system with custom slash commands and sub-agents to automate daily tasks. Features /daily-brief for personalized news, /mentorship-tracker for managing mentees, /brain-dump-analysis for extracting insights from thoughts, and adaptive learning that evolves with my interests and goals.
Architected Call of Duty Positive Play as a 0→1 franchise strategy, shifting from moderation-only to proactive, player-facing design. Established a measurement framework to identify prosocial voice, text and gameplay signals that correlate with higher re-engagement, and used that to prioritize where to invest first.
View coverage
Led development of voice chat and enforcement improvements while sustaining competitive spirit. Publicly reported results include a combined 67% reduction in repeat offenders after improved voice enforcement in June 2024, 80% of enforced players not re-offending (July 2024), and exposure to disruptive voice chat dropping by 43% since January 2024.
View coverage
Led launch of Call of Duty’s first in-game AI voice chat moderation system, with a public rollout beginning in North America (beta) in Call of Duty: Modern Warfare II and expanding to a global release in Call of Duty: Modern Warfare III and Call of Duty: Warzone. This system proactively identifies and enforces against disruptive speech in real time.
View coverage
Led North America GTM strategy of Communities in BIGO LIVE, enabling users to create and manage online communities, and creators to build a following or grow their existing fanbase. Increased feature adoption by 320% and first three-month engagement by 24%.
View coverage
Led the North America re-launch of Fans Group in BIGO LIVE, enabling creators to build and engage with their fanbase, and monetize their livestreaming content with subscription tiers. Increased feature adoption by 31% and first three-month engagement by 20%.
View coverage
Panel discussion as part of the Activision-wide Press Pause series. We chat about the importance of communities and representation in gaming, and what we are doing in our respective fields to create more welcoming online spaces.
Presentation as part of the Activision-wide Call of Duty Summit, discussing how a grassroots disruptive behavior approach evolved into an industry-leading effort for the Call of Duty franchise, and impact to the community.
Guest panel as part of the Activision and Determined to Succeed (DTS) partnership (non-profit empowering underserved LA youth to graduate college), sharing paths to gaming and how product experiences and features are built.
Lightning talk as part of the Demonware Summit, discussing how to identify and discourage disruptive behavior, and encourage prosocial behavior, including launched product experiences and impact on the community.
All-women guest panel discussion as part of the Activision and Frost Equity Initiative partnership Hispanic Heritage Month STEM Event. We discuss careers in gaming, how to thrive in gaming in a male-dominated industry.
Co-developed a three-stage human–AI pipeline to define, label, and deploy prosocial behavior classifiers where no established ground truth existed, including a human–LLM disagreement loop and a two-tier inference system that reduced inference costs by ~70% while maintaining ~0.90 precision.
Read research paper Co-developed an automated system to detect and classify prosocial behavior in in-game text chat at scale; contributed product direction for a self-anchored attention model improving classification accuracy by ~7.9% in low-data settings.
Read research paper
Co-authored a case study on deploying AI-powered voice chat moderation at Call of Duty scale with Modulate, covering system rollout, measurement approach, and lessons learned.
Read case study
on ADPList
Still mastering core product skills separates good PMs from great ones. Remote work with distributed teams in the Gen AI era has taught me that outcomes hinge on fundamentals: product sense, strategy and roadmap, thoughtful prioritization that fits your unique context, stakeholder management, and iterative development.
What sets my mentorship apart is my commitment to practical, unfiltered guidance: actionable feedback that helps you grow. I've mentored many PMs through the early career crunch, from building confidence to influencing without authority.
Are you an APM or PM who wants to accelerate through stronger PM craft (including using AI for prototyping and 10x-ing core PM work and productivity)?
Read more →
I'm open to new opportunities, collaborations, and speaking engagements. Email me at andreaboonyarungsrit@gmail(dot)com and let's talk!